“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’ ” – Phillip Green. As Phillip Green (Chairman of the Arcadia Group, a retail giant that includes Topshop, Topman, Wallis, Evans, Burton, Miss Selfridge, Dorothy Perkins, Outfit and previously BHS) rightly points out, shopping is no longer only about the product–providing an exceptional experience to customers is critical for involving them in the retail process. This goes beyond brand loyalty – it’s about making the customer feel that they have become a part of something special, that serendipity is only a purchase away, that they define as well as reveal your brand. Pop Up Revolution specializes in exactly this type of retail curating. Pop up retail focuses the consumer on the possibility that retail provides, not only for purchases, but for a demonstration of identity, and an opportunity to define one’s lifestyle. How can we achieve symbiosis between the business and the consumer? This is the most important question. Answering this question is Pop Up Revolution’s specialty.